Brand Identity

BRAND OVERVIEW

Capture’s identity is rooted in the company’s purpose of delivering high-quality, publish-ready photo and video services that create value for customers, partners, and the business. Guided by the belief that preserving memories strengthens human connection, the brand was designed to reflect trust, continuity, and emotional resonance.

The logo and visual system emphasize clarity and adaptability, enabling the brand to scale seamlessly across packaging, digital platforms, marketing, and product experiences while supporting both creative storytelling and operational needs.

Brand Applications & System Implementation

Designed end-to-end web and mobile experiences in close partnership with product and engineering, improving key user flows and contributing to increased engagement and conversion rates.

Optimized user experiences across owned and partner websites (YesVideo, Capture, WalmartDVD, CostcoDVD, SamClubDVD), improving usability and conversion across key journeys.

Logo Elements: Designed a wide range of marketing assets, including websites, packaging, brochures, retail signage, and digital campaigns.

Capture Presentation Template:

Owned and evolved the company’s visual and product experience across digital and physical touchpoints during a period of rapid growth.

Promotional Magnet: Designed a wide range of marketing assets, including websites, packaging, brochures, retail signage, and digital campaigns.

Capture Digitization Kit Packaging: Designed a wide range of marketing assets, including websites, packaging, brochures, retail signage, and digital campaigns.

CAMHOA CHAU DESIGN

Brand Identity & Design Systems

LOGO

Brand Applications & System Implementation

Branding Guide