About Me
I’m a Creative Director and Senior Graphic Designer with 14+ years of experience designing and leading brand, marketing, and digital work for fast-moving, in-house teams. My background spans brand systems, integrated campaigns, web and mobile experiences, retail and packaging, motion, and presentation design.
I’ve spent most of my career at a single company by choice, growing from a hands-on graphic designer into a creative leader trusted to evolve a brand across multiple platforms, products, and business phases. That long-term ownership taught me how to design not just for aesthetics, but for scale, consistency, and real-world constraints.
Over time, this meant working across a wide range of disciplines, from print and packaging to web and digital experiences. My work has expanded into UI/UX and product design, where I’ve designed and built responsive web pages using HTML and CSS, collaborated closely with engineering teams, and created email campaigns within platforms like Shopify and Klaviyo, balancing visual design, usability, and performance. This breadth of experience allows me to move fluidly between strategy and execution, and to understand how creative decisions impact production, technology, and the end user.
I thrive in collaborative environments where design works closely with product, engineering, and marketing to solve complex problems. I enjoy and take great pride in translating complexity into intuitive, accessible experiences, whether that’s shaping user flows, refining interaction patterns, or crafting clear visual systems that scale across platforms. I absolutely love it when I am able to hear someone say "I am so happy you were able to design the ramblings from my brain!"
I believe strong design systems empower teams, great campaigns come from clear concepts, and the best creative work happens when ambition is balanced with practicality. I’m especially interested in technology-driven organizations that value innovation, speed, and thoughtful execution, and I’m excited by how emerging AI tools can support and accelerate the creative process when used intentionally.
What I Do
• Creative direction and brand strategy
• Visual identity systems and guidelines
• Integrated marketing campaigns
• Web, digital, and UI/UX design
• Retail, packaging, and experiential design
• Motion, video, and animation
• Presentation design for senior stakeholders
Tools & Platforms
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere)
• Sketch
• Figma
• Shopify
• Klaviyo
• Google Workspace (Docs, Slides, Sheets)
• Microsoft Office (PowerPoint, Word, Excel)
• Exploring generative AI tools for ideation, motion, and experimentation
Currently
Open to Senior Graphic Designer and Creative Director roles within in-house creative teams, particularly in technology-driven environments.